Privacy Policy

This Privacy Policy describes how BadAss2Butterfly™ ("we," "us," or "our") collects, uses, and shares information about you when you use our website at badass2butterfly.com (the "Site") and purchase our products.

By using the Site, you agree to the practices described in this policy. If you do not agree, please do not use the Site.

1. Information We Collect

Information you provide to us directly:

• Name and email address when you submit the Phase Highlighter lead form, newsletter sign-up, contact form, or waitlist form
• Name, email address, and payment information when you purchase a product (payment processing is handled by our third-party payment processor; we do not store full credit card numbers)
• Messages and inquiries you send us via the contact form or email
• Phase Highlighter responses (score and phase result) submitted with your lead form

Information collected automatically:

• Usage data such as pages visited, time spent on pages, and referring URLs, collected via analytics tools
• Device and browser information (browser type, operating system, screen resolution)
• IP address

Information stored in your browser:

• Phase Highlighter session state (stored in sessionStorage, expires when you close your browser tab)
• Quick Start progress (stored in localStorage on your device; we never receive this data)

2. How We Use Your Information

• To fulfill your orders and deliver digital products
• To send you your Phase Highlighter result and follow-up emails you consented to receive
• To respond to your questions and support requests
• To send you marketing emails if you opted in (you can unsubscribe at any time)
• To analyze how the Site is used so we can improve it
• To comply with legal obligations

3. Sharing Your Information

We do not sell your personal information. We share information only with:

• Payment processors (such as Payhip or Stripe) to process transactions
• Email service providers (such as MailerLite) to deliver emails you signed up for
• Analytics providers (such as Google Analytics) to understand Site usage
• Netlify, our hosting provider, which processes form submissions
• Law enforcement or government authorities when required by law

All third-party providers are required to handle your data in accordance with applicable privacy laws.

4. Email Communications

When you submit your email address on our Site, you may receive emails from us related to your purchase, your Phase Highlighter result, or content you requested. If you signed up for marketing emails, you can unsubscribe at any time by clicking the "Unsubscribe" link in any email or by contacting us at hello@badass2butterfly.com.

5. Cookies and Tracking

Our Site uses cookies and similar technologies to operate and improve the Site. We use analytics cookies to understand traffic patterns. You can control cookies through your browser settings, though disabling certain cookies may affect Site functionality.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, and resolve disputes. You may request deletion of your data at any time by contacting us.

7. Your Rights

Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, delete, or restrict processing of your data. To exercise these rights, contact us at hello@badass2butterfly.com.

If you are located in the European Economic Area (EEA) or United Kingdom, you may have additional rights under the GDPR or UK GDPR. If you are located in California, you may have additional rights under the CCPA.

8. Children's Privacy

The Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will delete it promptly.

9. Links to Third-Party Sites

Our Site may contain links to other websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page with a new effective date. Your continued use of the Site after any changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:

BadAss2Butterfly™ by Rhi Wright
Email: hello@badass2butterfly.com
Mailing address: PLACEHOLDER_MAILING_ADDRESS